Tech Tutor USA

AI Clarity for Leaders Who Have Better Things to Do

A plain-English introduction to AI for CEOs and senior leaders—no jargon, no theory, no wasted time.

I learned AI at 80. That's not a typo.

Now I teach AI and ChatGPT to beginners and seniors — many of them retired business owners and executives. And after almost every workshop, someone would pull me aside and say the same thing: “I wish I had this when I was still running my company.”

That hit home. Because I’ve been in that chair.

I was the founder and CEO of an international company for over 22 years. Built it from nothing. Grew it to ten million dollars in sales. And when I look back now with everything I know about AI, I can see exactly where it would have made us faster, sharper, and more competitive — in every department, at every level.

That combination — my own CEO experience and hearing those comments over and over again from people who had been there too — is what sparked the idea. Not a course. Not a webinar. Something more personal than that.

That’s what The AI Executive Edge is. A plain-English introduction to AI designed specifically for CEOs and senior leaders. What it is, what it isn’t, where it can help your business right now, and where to be careful. No tech jargon. No theory. No intimidation. Just a straight, honest conversation from someone who has actually been in the chair — and learned this late enough in life to know exactly how to explain it to someone who hasn’t started yet.

Three Steps, Real Values, All Designed For cEO's

The path to your learning is simple — and designed around your time.

Step 1 — Read My Story

Start with the free book. It gives you the foundation — what AI actually is, how I learned it at 80, and why a former CEO might be exactly the right person to explain it to another one. Real insights from a lifetime of leadership, learning, and adapting to change. And it’s yours completely free. Just send me an email at richard@techtutorusa.com with the word FREE BOOK in the subject line and I’ll send it right out to you personally.

Step 2 — Learn the Basics

The book walks you through everything a CEO or senior leader needs to understand about AI — clear, simple, and practical. What it is and what it isn’t. Why it matters right now, not someday. Real business applications you can actually act on. The risks and realities that most people aren’t being straight with you about. And most importantly — where to start without feeling overwhelmed.

Step 3 — Let's Meet. 60 Minutes

This last step is completely your call. But it’s where everything gets real. Just you and me on a Zoom call — casual, conversational, no agenda other than your questions. I’ll demonstrate exactly how AI and ChatGPT work, show you what it looks like applied to a real business, and give you a clear, honest picture of what this means for you and your organization. No pitch. No pressure. No army of consultants in the background. Just two experienced businesspeople having a straight conversation about something that matters.

Three steps. Real value. All designed for CEOs and executives who have better things to do than wade through a bunch of tech jargon. Contact

Who I Am?

I’m Richard Erschik. I spent 22 years as a founder, president, and CEO of an international marketing services company in the trade show industry, generated more than $10 million in sales, and went on to train over 45,000 professionals worldwide. I’ve walked in your shoes and sat in your chair. I know what it’s like to make payroll, lead people through change, and not have time for anything that doesn’t move the needle.

That was all back then. Now, at 80 , I taught myself AI — Not because someone told me to. But because I saw how it could have helped my company and wanted to understand it before I started teaching it to others.

Today I work with CEOs and senior managers — personally here in Southwest Florida, and virtually with companies around the world — and I give them something most AI conversations and presentations never deliver: plain English, practical examples, and clarity with zero tech jargon.

If You Want to Go Deeper

The book lights the fuse. If you want to take it further — or just one-on-one — I’m available.

One learning session via Zoom. 60 to 90 minutes. In person if you’re in Southwest Florida. Virtual if you’re anywhere else in the world.

Here’s What a Typical Learning Session Looks Like.

I walk you through a “live” conversational online PowerPoint presentation in Zoom — real information, real examples, real demonstrations of AI and ChatGPT in action. Not theory. Not a lecture. A one-to-one conversation with slides. You’ll see exactly what these tools are, how they work, and where they fit in business and a company like yours. Q&A along the way if you like. By the time we’re done you’ll have a clear picture and a foundation you can actually build on.

One learning session is $795. No retainer. No long-term commitment. No consultant double-talk. You/we can do it in the evening if you like, or, when you’re on the road.

To schedule an information and learning session, call or text: 630-642-6500 Or email: richard@techtutorusa.com

You can buy The AI Executive Edge on Amazon in Paperback ($12.99) and Kindle ($0.99) — but it’s yours free here for the asking.

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